Executive - willing to undertake, always follow the assigned time, complete the products with high-quality level.

Learning - always maintain the learning attitude, and constantly improve ourselves

Team - integrated thoughts, consolidate the abilities and knowledge, and pursuit for success

Management - enhance the overall aspect thinking, win-win thinking, focus on communication 

Plan - reasonable planning, strict and orderly, first things first, prime time for important things.

Quality - careful design, attention to detail, finish everything correctly at once.

Moral - integrity, monitoring and crack down any harmfulness of the company

Goal - consistently help customers to improve their productivity, enhance our social quality

Principles - to be down to earth, to be practical and realistic, innovation, speak with data